NBF announces new marketing committee line-up

The National Bed Federation has welcomed four high profile new joins to its key marketing committee.

New faces on the 12-strong team are Ian Lambert, marketing director at Silentnight, Nick Williams, sales manager at Sweet Dreams, Chris Ward, group marketing director at Hypnos, and Paul Little, MD at the CPS Group.

Responsible for the trade association’s forward thinking marketing strategy, the committee’s top priorities this year include ensuring the NBF’s hugely successful annual Bed Show is back with a bang in September (21st and 22nd) along with developing further market intelligence reports to help members plan future business strategies. As marcoms make an increasing shift towards digital platforms, the team has also given the go-ahead to a series of video podcasts, with an outline schedule due to be announced soon.

Said Simon Williams, the NBF’s marketing and membership manager: “We’re delighted to welcome Ian, Nick, Chris and Paul and the wealth of experience they bring. The NBF’s marketing strategy is a critical part of our activity and our new members join a formidable line up of some of the industry’s most experienced marketeers. We have a number of exciting new initiatives in the pipeline and to have such a knowledgeable team behind our marketing drive can only be good for the whole bed industry.”

The four new committee members join Fara Butt (Chair), marketing director of Shire Beds; James Appleyard, sales director at Deluxe Beds; Ruairi Giles, commercial director and head of sustainability at Harrison Spinks; Jonny Mitchell, sales director at Vispring; Tony Stuart-Brown, group marketing director, Airsprung; Andrew Payne, business development director at Edward Clay & Son Ltd; Chris France, associate creative director at Leggett & Platt; and Simon Williams of the NBF.