Hull Kingston Rovers has announced Tile Mountain as the first of two new national brands set to join its list of official Club partners.
Tile Mountain, the UK’s fastest-growing tile retailer, will become the club’s principal away kit partner for 2021, a move that will see the online DIY retailer’s branding adorn the front of the away shirt for the duration of the season.
Due to the success of its flagship stores in Stoke on Trent, Greater Manchester, and Birmingham, Tile Mountain is expanding its retail estate and embarking upon a roll out of nine further stores at key locations across the UK.
Mo Iqbal, Tile Mountain Chairman, said: “We’re delighted to become an official partner of Hull KR – Tile Mountain and the club share a lot of similarities in that we are both continually striving for success in our fields and are always looking to provide our customers or followers with a best in class experience.
“Hull KR, much like Tile Mountain, has a history of innovation and community engagement and it’s these similarities that makes the club such a good fit with our brand.”
Dean Quinn, Tile Mountain Brand Manager, said: “This partnership forms part of the second phase of our sporting sponsorship activity following the success of our ongoing brand partnerships with Stoke City FC of the EFL Championship, and past sponsorship of European Tour golfers including Tyrell Hatton and Jigger Thomson.
“This association with Hull KR represents another important part of our marketing strategy and the increased brand visibility offered by the sponsorship – specifically the exposure gained via television coverage of Super League matches – is one of the factors that drew Tile Mountain to the opportunity.”
Paul Lakin, Hull Kingston Rovers Chief Executive is looking forward to using the club’s national exposure across Sky Sports and its digital channels, to help Tile Mountain grow its brand footprint.
“We are delighted that Tile Mountain who are such an innovative company and have recently been recognised by the Sunday Times as one of the fastest growing firms in the UK, will be our away shirt main sponsor for this season.
“This sponsorship will help play a part in achieving Tile Mountain’s 2021 business objectives and we look forward to helping further increase the company’s brand profile and attracting new customers to TileMountain.co.uk.”