High street retailer M&S has announced two new joiners to its Clothing & Home Leadership Team led by Richard Price.
Anna Braithwaite has joined to drive changing customer perceptions of the M&S Clothing & Home Brand with a focus on quality, style & value, while Fiona Lambert joins as MD to lead the repositioning of Jaeger as an independent brand within the M&S Family.
These new appointments will both play an important role in M&S’s Never the Same Again programme, which is focused on being more relevant, more often to customers both now and post-Covid – from relevant & inspiring product (such as the extension of Good Move) to relevant & reliable services.
Richard Price, M&S Clothing & Home MD said: “Our Never the Same Again programme is about being more relevant, more often to our customers. Showing up as a brand with energy, confidence & style is crucial to this and so I’m delighted Anna Braithwaite is joining as our new Clothing & Home Marketing Director to lead how we talk to our millions of customers across the UK, however they chose to shop with us.
“Alongside this, as we turbocharge our online proposition with new brands, we’re committed to reinvigorating Jaeger whilst retaining its much-loved brand heritage – and we’ll do through a dedicated team led by Fiona Lambert who is experienced in transforming clothing brands. As a wider team we remain committed to offering our customers relevant products & services for how they’re living and working both today and in the future, and we’re looking forward to Anna & Fiona playing a role in our accelerated transformation.”