Laura Ashley begins new partnership with furniture specialist

Home and lifestyle brand Laura Ashley has confirmed its new partnership with experienced furniture maker Qualita, delivering top quality cabinet furniture products for the new Laura Ashley SS21 home collection, available at Next.

Established in 2003, leading British furniture maker Qualita has been manufacturing Laura Ashely cabinet furniture since 2006. Qualita has now been granted the exclusive license to develop, source and distribute Laura Ashley branded cabinet furniture in the UK and Europe.

Adam Wray, Head of Buying at Qualita said: “Qualita is honoured to enter into a new partnership with Laura Ashley to relaunch the cabinet range in the UK and throughout Europe. We are excited to be delivering a coordinated and refined furniture range comprising exclusive designs that we know the discerning Laura Ashley customer will love.”

Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley said: “We are so pleased to be working with Qualita to relaunch the Laura Ashley furniture range. This new home collection partnership means the beautiful solid wood and veneered furniture ranges, well-loved by our customers, will be manufactured at the same high quality and standards that customers are used to.”

The Laura Ashley Qualita home products for the dining room, living room and bedroom are set to arrive online at lauraashley.com and next.co.uk and in select NEXT UK stores from Spring 2021.