La-Z-Boy UK has become a supplier to Minerva furniture buying group.
The world famous recliner brand’s 2020 models became available to the group’s 200+ members from March 1st and La-Z-Boy will be exhibiting at Minerva’s spring show from 19-20May at Stoneleigh Park Exhibition Centre, Warwickshire.
The brand will use the event to meet members and gain feedback on its latest product range, with a view to developing some exclusive designs.
La-Z-Boy’s head of sales for independents, Tristan Pyke, believes the partnership will be mutually beneficial.
“Minerva’s customer profile suits our requirements very well. In general, they are able to invest in the brand and dedicate sufficient floor space to attract customers into a branded shopping environment,” he said.
“We met a variety of Minerva customers at the January Furniture Show so have had numerous enquiries already since joining the group.”
Roy Beagent, group business manager at Minerva, added: “We’re always looking at ways to add value for our members, so we are delighted to welcome an internationally renowned brand such as La-Z-Boy to our network of suppliers. We’ve had a lot of interest from retailers looking forward to seeing the products first-hand at our spring exhibition.”