John Lewis adapts in-store interiors support to online

Retailer John Lewis has launched a new expert nursery, home and styling advice service to support today’s ‘Virtual Britain’ in isolation.

John Lewis is transforming and adapting its in-store services and taking them online for the first time through free and bookable, advice-driven appointments to provide core services including interior design inspiration.

Providing advice, inspiration and support, talented and specialist Partners will be on hand to guide customers, whether it’s welcoming a new addition to the family or advice on interior solutions for the home.  

Customers will be able to book free, one-to-one video appointments with knowledgeable experts all from the comfort of their own sofa. The initial launch will include virtual nursery, home design and personal styling advice with further services, inspirational talks and learning sessions planned to launch at the end of April.

Virtual Home Design – Expert interior advice with a Home Design Stylist to help customers during lockdown by providing home inspiration, support and advice – ranging from repurposing ideas and tips to make their space more comfortable, creating an area that is flexible for work and feels like a sanctuary right now or to tackle a new interiors project. 

During a one hour video call customers can walk and talk through their spaces with the Stylist and discuss inspiration. The Stylist will spend some time pulling together a mood board, ideas and shopping list, sending directly to a customer following the call.

Peter Cross, Director of Customer Experience at John Lewis and Waitrose, comments: “We are a diverse, resilient and strong business, and are wholeheartedly committed to supporting the wellbeing of our customers at this time.  Through the power of technology, we have carefully curated these free one-to-one virtual appointments to reflect the needs of the nation during this national crisis.

“We have gathered our experts from across the country to offer these services initially across nursery, home and styling, with future plans to extend our services across nutritional advice, wine tastings, and tech support to name a few.” has also seen a large number of customers shopping for home office equipment including desks, chairs and laptops as the nation adapts to working from home.