Flooring business sees surge in sales following rebrand

Leeds-based flooring business Stories Flooring has reported a surge in sales during lockdown and since its recent rebrand.

The company, which rebranded from Lifestyle Flooring UK to its current name back in October last year, said that organic traffic to its new site has increased 63%.

This has led to an uptick in sales too, with home improvement demand during lockdown growing sales by 43% when compared to the same time last year.

Stories Flooring said that it has been “overwhelmed with the public interest in interior design and the feedback we’ve had since we rebranded”.

Adding that its new site has allowed the business to “connect with our customers on a personal level” and also allows them to “tell their own story by finding the perfect flooring solutions”.

The company remains optimistic for 2021 and revealed plans to expand its team over the next few years to facilitate its continued growth.