First indication of lockdown fatigue as retail footfall rises by 9% across UK, despite rain and snow

Despite rain and snow last week across much of the UK, footfall rose in retail destinations last week from the week before for the first time in five weeks; perhaps providing the first indications of lockdown fatigue emerging once again.

The last rise in footfall was in the peak Christmas trading week beginning 13th December, and even then the rise was only a third as large as last week’s; since then there has been a double digit drop in footfall in each week.

Commenting on the latest Springboard data, Marketing and Insights Director, Diane Wehrle, said: “Footfall rose on five of the seven days last week, with only modest drops from the previous week on Tuesday and Wednesday, most probably due to the adverse weather; over the remaining five days, there was a double digit rise in footfall. In London, the increase in footfall over the week was double that in smaller high streets and three times as great as in regional cities outside of London.

“The impact of the rise in footfall from the previous week meant that the annual decline in footfall from 2020 narrowed slightly across all retail destinations.”