Dunelm ramps up circular movement through two partnerships

Furniture and homewares retailer has announced two new partnerships to promote sustainability and circular economy.

Dunelm has teamed up with the British Heart Foundation (BHF) charity, which has also recently partnered with bed manufacturer Sleepeezee, and furniture clearance company Clearabee.

Under the scheme, the retailer will encourage its customers to donate and recycle unwanted items in an effort to reduce waste.

Dunelm said: “We’re on a journey of change, focusing on creating a circular economy, curating more sustainable product ranges, reducing waste and carbon emissions, while supporting our customers by giving them easy access to more responsible ways to shop and dispose of unwanted items.”