Desk sales up 200% at Made as home office category thrives

Furniture retailer Made.com has reported rising full year sales, representing 10 years of back-to-back growth.

According to its latest update, Made.com said sales were up 22% to £212m in 2019, boosted by its investment in three new warehouses, improved website and refined logistics processes.

Made.com added that the recent Black Friday promotion was the “busiest day in the company’s history” with UK sales doubling year-on-year.

Home office has been a particular area of growth with desk sales up 200%.

The retailer, which has now delivered 10 successive years of top line growth – accumulating £1bn sales in the process, said that all of its 650 employees, apart from senior management, will receive the same number of share options vesting in equal tranches over the next three years.

In a statement, Philippe Chainieux, chief executive of Made, said: “I have been delighted by the way in which everyone at Made has pulled together as a team during this unprecedented time.

“There have been many challenges for the retail sector this year, but I am proud to say that thanks to the structure of our business and the tireless efforts of our people, we have emerged from the crisis in a very strong position.

“The share options are a way of saying ‘thank you’ to colleagues for their past efforts but also a way to give them a stake in the exciting future we see for our brand.

“We have seen a rapid acceleration in the shift to online this year, an evolution which was predicted to take four or five years taking place in a matter of months.”