Click & Collect remains popular at Dunelm while online deliveries more than double

Furniture and homewares retailer Dunelm has reported a growth in second quarter sales as click and collect remained popular.

According to its Q2 trading update for the 13-week period ended 26 December 2020, total sales were up 11.8%, reflecting continued very strong growth despite its classification as a non-essential retailer leading to further store closures during the period.

Throughout the quarter, consumer demand for homewares remained “buoyant”, and when its total retail system, including stores, was fully open, Dunelm performed “significantly ahead of the market”. 

“Our online home delivery business has more than doubled since the same period last year as we continue to enhance the digital customer experience and ramp up our operational capabilities,” Dunelm said.

“Click & Collect has remained popular with customers, equating to an average of 30% of prior year comparable store sales during periods of closure.”

Dunelm expects profit before tax for the first half of the financial year to be approximately £112m (H1 FY20: £83.6m) which includes the repayment of £14.5m JRS monies that were claimed in Q4 FY20.

Comment from Nick Wilkinson, Dunelm’s Chief Executive Officer, said: “Our strong performance continued into the second quarter, whilst we adapted to the various restrictions and resulting store closures across our estate. I am immensely grateful for the engagement and resilience of the Dunelm team who, along with our suppliers, have demonstrated their outstanding commitment to our core value of being ‘Stronger Together’.

“We enter 2021 with further restrictions and our primary focus remains the health and wellbeing of our colleagues and customers across the business.

“Beyond this near term uncertainty, we’ve never felt more confident about the future.  Our scalable proposition combines an in-store and digital offer which, with agile technology, we will continue to develop at pace.  As our homes play an increasingly important role for all of us, we are well placed to build even closer relationships with our customers and extend our market leadership.”