Celebrity doctor Rob Hicks has teamed up with The Mobility Furniture Company to help promote mobility issues in elderly people.
The partnership will see Dr Hicks work with the company for the next 12 months and will share issues and solutions around elderly mobility through a series of blogs.
The promotion will run on The Mobility Furniture Company website, social media channels and YouTube as well as and national and regional press.
The collaboration is to celebrate the older generations and to open discussions as to how to improve quality of life, including the benefits behind relevant mobility furniture products.
Commenting on the partnership, Dr Hicks said: “It is great to be working with a forward-thinking company that celebrates improving quality of life for older individuals.
“People want to enjoy life in their own homes, keeping mobile, healthy and independent, and I am looking forward to being part of that journey.”