Bedding supplier agrees licensing deal with major fashion brand

Luxury bedding supplier Bedeck has announced a new partnership with fashion brand Ted Baker.

Bedeck and Ted Baker has agreed a licensing deal that will see a collaboration created on products including bedding and towels.

Bedeck, which is based in Co Down, will work with Ted Baker’s creative team on the new collections.

The collaboration, which has been agreed for a term of three years, will commence from January 2022, with Ted Baker stating that the new agreement will “expand the global reach” of the brand in the bedding sector.